iPhone 5C: Apple's cleverness and big trouble
In Apple's ever a conference no suspense, we finally ushered in the long-awaited "cheap" iPhone : iPhone 5C. From the product itself, whether it is design or configuration, iPhone 5C are not much surprised us places, provoking our nerves, it is precisely in iPhone 5C officially unveiled before, people have been overly concerned about price.
Today, when Apple's official website for the iPhone 5C continent marked the $99 price, this kind of excessive attention, eventually turned into wishful thinking.
In fact, Apple has never admitted to launch low-cost iPhone, iPhone 5C's "C" or even represent a "Cheap (cheaper)", and on behalf of "Color (colorful)." The original "Cheaper iPhone (cheaper iPhone)" misreading in the domestic media and consumers are gradually twisted desire, and ultimately leads us to the "cheap" word.
So, when the iPhone 5C prices are still let some people to sell their kidneys to buy time, we can not complain about anything for Apple, cheap Apple seems never intended. But Apple should be noted that when the "cheap iPhone" This label has been firmly tied to public opinion iPhone 5C body when the price set at $99, is very bad for Apple.
"Based technology to shedding" theory and practice:
The Verge well-known technology media after the trial commented iPhone 5C: "Basically, it's an iPhone 5, but is thinner plastic version." (Published abroad nine hours earlier than the domestic release, slightly After we will give the conference site in Beijing demo experience.) such an evaluation is not one of the words.
In fact, there will not be much different in fact: No matter how iPhone 5C in appearance, packaging, how to change, in essence, it is the basis of the iPhone 5 has made some small changes, improvements, in order to change the name of the first continue Nachulaimai.
Generally, including mobile phones, including many electronic products after upgrading, older products will be discontinued, and gradually withdraw from the market. Apple has always been doing, including other brands, other manufacturers are mostly true.
But this seems in line with market practice of law and in fact, it is not worthwhile for manufacturers. The first is the inventory clean-up, even if the money is not going to take into account, but did not earn any money; followed by the mature production line facing abandoned, as manufacturers can no longer produce value, even to resell it is almost white throw; final Residual material is processed, "off gas" things of course can not be used in new products, the need was too distressed.
iPhone 5C there is no doubt solve the above problems. Then we will ask, why not continue to produce iPhone 5, until the best use so far? Clearly, Apple's playing a little smarter.
Observant people have noticed, after the release of the iPhone 5C, Apple's official website no longer see the shadow of the iPhone 5. In fact, if there is no iPhone 5C, in accordance with past practice, iPhone 5 and iPhone 5C will be reduced to the same price. However, from the psychology and economics, both in terms continue to sell iPhone 5 launch iPhone 5C clearly not as easy profit. Whenever a new product appears, people on the "old guys" always interested plummeted, unless it is really is a "fire-sale", "blood price", otherwise minor price cuts remain difficult for old products selling domestic "not bad money" This consumer psychology in this special apply. The other is, iPhone 5 after all solid materials, airframe materials, the production costs is not a small overhead, if the price remained unchanged on the basis of the design, is bound to significantly reduce profit margins.
Then came Apple's small smart, colorful plastic iPhone 5C appearance, both for everyone to bring a new mobile phone full of freshness, but also in lower prices at the same time reducing production costs, for Apple to keep the profit margins. Plainly, this is Apple for the "based technology to shedding" a practical application of the theory.
The iPhone 5S is the world's first mobile phone equipped with 64-bit processors, which can be considered a very striking change, at least compared to the previous generation of the iPhone 5, the strong performance tripled. The camera even though there was no increase in the pixel, but the sensor area increased by 15%, this qualitative change is more than simply increase the pixel to the force. There is always sophisticated metal body and fresh fingerprint recognition, etc., etc..
Many advantages to iPhone 5S had some of the more attractive, but only 15% of the price difference, whether we can allow people to turn their attention to a plastic phone? Just because it's more and more vivid colors? Do not forget there was something called the phone shell.
To return to the top of consumer psychology, iPhone 5C pricing is a bit awkward, especially in the domestic market this particular, when the iPhone has gone beyond the "mobile phone" the tool itself, but more of a symbol of the quality of life, people do not feel bad 800 dollars to wronged themselves as well as others with a "cheap" goods.
In short, everything, all the problems surrounding the iPhone 5C in price, $99, this still need to sell their kidneys "cheap" mobile phone, they might really make Apple's cleverness become big trouble.
Today, when Apple's official website for the iPhone 5C continent marked the $99 price, this kind of excessive attention, eventually turned into wishful thinking.
In fact, Apple has never admitted to launch low-cost iPhone, iPhone 5C's "C" or even represent a "Cheap (cheaper)", and on behalf of "Color (colorful)." The original "Cheaper iPhone (cheaper iPhone)" misreading in the domestic media and consumers are gradually twisted desire, and ultimately leads us to the "cheap" word.
So, when the iPhone 5C prices are still let some people to sell their kidneys to buy time, we can not complain about anything for Apple, cheap Apple seems never intended. But Apple should be noted that when the "cheap iPhone" This label has been firmly tied to public opinion iPhone 5C body when the price set at $99, is very bad for Apple.
"Based technology to shedding" theory and practice:
The Verge well-known technology media after the trial commented iPhone 5C: "Basically, it's an iPhone 5, but is thinner plastic version." (Published abroad nine hours earlier than the domestic release, slightly After we will give the conference site in Beijing demo experience.) such an evaluation is not one of the words.
In fact, there will not be much different in fact: No matter how iPhone 5C in appearance, packaging, how to change, in essence, it is the basis of the iPhone 5 has made some small changes, improvements, in order to change the name of the first continue Nachulaimai.
Generally, including mobile phones, including many electronic products after upgrading, older products will be discontinued, and gradually withdraw from the market. Apple has always been doing, including other brands, other manufacturers are mostly true.
But this seems in line with market practice of law and in fact, it is not worthwhile for manufacturers. The first is the inventory clean-up, even if the money is not going to take into account, but did not earn any money; followed by the mature production line facing abandoned, as manufacturers can no longer produce value, even to resell it is almost white throw; final Residual material is processed, "off gas" things of course can not be used in new products, the need was too distressed.
iPhone 5C there is no doubt solve the above problems. Then we will ask, why not continue to produce iPhone 5, until the best use so far? Clearly, Apple's playing a little smarter.
Observant people have noticed, after the release of the iPhone 5C, Apple's official website no longer see the shadow of the iPhone 5. In fact, if there is no iPhone 5C, in accordance with past practice, iPhone 5 and iPhone 5C will be reduced to the same price. However, from the psychology and economics, both in terms continue to sell iPhone 5 launch iPhone 5C clearly not as easy profit. Whenever a new product appears, people on the "old guys" always interested plummeted, unless it is really is a "fire-sale", "blood price", otherwise minor price cuts remain difficult for old products selling domestic "not bad money" This consumer psychology in this special apply. The other is, iPhone 5 after all solid materials, airframe materials, the production costs is not a small overhead, if the price remained unchanged on the basis of the design, is bound to significantly reduce profit margins.
Then came Apple's small smart, colorful plastic iPhone 5C appearance, both for everyone to bring a new mobile phone full of freshness, but also in lower prices at the same time reducing production costs, for Apple to keep the profit margins. Plainly, this is Apple for the "based technology to shedding" a practical application of the theory.
The iPhone 5S is the world's first mobile phone equipped with 64-bit processors, which can be considered a very striking change, at least compared to the previous generation of the iPhone 5, the strong performance tripled. The camera even though there was no increase in the pixel, but the sensor area increased by 15%, this qualitative change is more than simply increase the pixel to the force. There is always sophisticated metal body and fresh fingerprint recognition, etc., etc..
Many advantages to iPhone 5S had some of the more attractive, but only 15% of the price difference, whether we can allow people to turn their attention to a plastic phone? Just because it's more and more vivid colors? Do not forget there was something called the phone shell.
To return to the top of consumer psychology, iPhone 5C pricing is a bit awkward, especially in the domestic market this particular, when the iPhone has gone beyond the "mobile phone" the tool itself, but more of a symbol of the quality of life, people do not feel bad 800 dollars to wronged themselves as well as others with a "cheap" goods.
In short, everything, all the problems surrounding the iPhone 5C in price, $99, this still need to sell their kidneys "cheap" mobile phone, they might really make Apple's cleverness become big trouble.
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