Apple and Samsung are no more big fish, what Mobile phone manufacturers should be concerned about

well-known market research and analysis firm Strategy gadget staff Analytics recently released a reflection of the state of the global smartphone market, the latest survey. Although Samsung and Apple two companies are still in the top of the overall market, but we can also see from China's Lenovo company's performance has improved significantly. In addition, also from South Korea's LG shipments in the first quarter of this year has also been a sharp rise. The two companies integrated performance, in the second half of this year, the performance of both the outside world is worth the wait.



Lenovo's market share in the first quarter of 2013 was 3.9%, to 2014 this figure increased to 4.7%. The smart phone shipments increased to 13.3 million from 8.4 million a year earlier. Overall, Lenovo and Huawei 's market share is now tied for third place, just behind Samsung and Apple.

And while LG company does not appear in the investigation report by Strategy Analytics, but according to the data released by the company's own point of view, the first quarter of LG smartphone shipments reached 12.3 million, an increase of 19%. From the company's latest product, it seems to have found the right direction, introduced a number of products favored by consumers in the past year, the market has been affirmed.

On the other hand, the rise of Lenovo and LG also means that the market share leader in both companies began to decline. Apple's share of the beginning of last year was 17.5%, while in the first quarter of this year fell to 15.3%. Samsung, too, its market share fell from 32.4% to 31.2%. But while market share has declined, but the two companies, but shipments continue to grow, Samsung increased from 69 million 89 million, and Apple also increased to 43 million from 37 million.

For both the second half of this year will be a good opportunity to continue to improve performance. LG's upcoming new flagship G3 2014 from the current exposure of the news, the configuration will be better than Galaxy S5, Xperia Z2 and HTC M8 and other slightly higher. Lenovo became the company Motorola after the new owner, the influence on the market will increase rapidly.

Lenovo and LG in the middle is Huawei, although shipments continue to increase, but its market share compared to last year and did not change significantly. So if the current situation does not improve, Huawei will undoubtedly be surpassed Lenovo and LG.

Also Neil Strategy Analytics institutions Mawston also said that in addition to Lenovo and LG, there are many vendors performance is well worth the wait. Including Sony and millet, led by some of China's emerging mobile phone manufacturers. The LG-called international giants want to break these opponents, the success of the top three, you need to work with an iPhone or Galaxy par star models. Anyway, the next in 2014, Samsung and Apple, although it will continue to have no doubt that the market position, but will be subject to other vendors powerful impact.

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